Sports Marketing dans le contexte de la mondialisation
“Sports Marketing in the Context of Globalization” is an elective course offered within the MBA program in Marketing. However, the course is open to all master’s students, pending they have successfully completed an introductory marketing class beforehand. Syllabus_W_13_English.pdf Sports Marketing in the Context of Globalization
The main objective of this course is to lay down the foundations of sports marketing, at a time when the sports industry faces huge transformations through the media, technology and globalization, becoming a Syllabus_W_13_English.pdf“sportainment” industry. The course will look at the different actors of the industry, namely teams, players, leagues, federations, events, Syllabus_W_13_English.pdf managers, sponsors, equipment makers, etc. Comparisons between North America Sports Marketing in the Context of Globalization and the rest of the world will be made throughout the course by referring to concrete examples and recent research conducted by the Professor in this area. This class intends to broaden our horizons. Syllabus_W_13_English.pdf
As such, this course is designed for two types of students: first, those who want to have a look at a fascinating industry and learn specific marketing approaches that could find some application in their career; second, those students who are specifically looking to work (if not already working) in the sports industry and want to get some guidelines in this regard. Syllabus_W_13_English.pdf
Throughout this course, students will develop analytical and practical skills in sports marketing. Students will be exposed to both theory and practice. Students will also be asked to reflect on the ethical aspects of sports marketing and sports business. Students will also save their presentation on our course website (“forum”) to Syllabus_W_13_English.pdfallow the professor to display the slides on the course Internet platform. The written document and the electronic copy of the presentation will be delivered the day of the presentation, prior to students entering the stage. Format and due date. The report will contain a maximum of thirty pages (12 font, 1.5 spacing). This includes the executive summary, the table of contents, the body (all sections) of the paper, the bibliography and appendixes, if necessary. In order for students to have enough time to prepare for the final exam, the project must be submitted to the professor by April 17, 2013, at the latest, during class and in paper format. The report will be prepared as if it were being submitted by external consultants hired by the sports organization or athlete. Late work will simply Sports Marketing in the Context of Globalization Sports Marketing in the Context of Globalizationnot be evaluated. Syllabus_W_13_English.pdf