Cours Marketing
uncover causal relationships has a rich history in services marketing over the last three decades. Experiments afford researchers the opportunity to study the effects of an independent variable on a dependent variable – by manipulating the independent variable and observe what effect, if any, this has on the dependent variable. The central premise is that changes in the value of the dependent variable are at least in part caused by changes in the independent variable. In this seminar the participants will learn how to craft experiments. In addition, students get to now and practice different Cours Marketing en pdf experimental designs options. Last we will discuss papers using experiments and discuss puCours Marketing en pdf blications strategies. The use of experiments to uncover causal relationships has a rich Cours Marketing en pdf history in services marketing over the last three decades. Experiments afford researchers the opportunity to study the effects of an independent variable on a dependent variable – by manipulating the independent variable and observe what effect, if any, this has on the dependent variable. The central premise is that changes in the value of the dependent variable are at least in part caused by changes in